LETTURE INTERESSANTI
ARIELY, Dan, Predictably Irrational: The Hidden Forces That Shape Our Decisions, HarperCollins, 2008
CONRAD LEVINSON, Jay, Guerrilla Marketing Weapons: 100 Affordable Marketing Methods, Plume, 1990
CORNISH, Edward, Futuring: The Exploration of the Future by Cornish, World Future Society, 2005
COVA, Bernard, GIORDANO, Alex, PALLERA, Mirko, Marketing non convenzionale. Viral, Guerrilla, Tribal e i 10 principi fondamentali del marketing postmoderno, Il sole 24 ore, 2008.
GLADWELL, Malcolm, Blink: The Power of Thinking Without Thinking, Back Bay Books, 2007.
GLADWELL, Malcolm, Outliers: The Story of Success, Back Bay Books, 2008.
GLADWELL, Malcolm, The Tipping Point: How Little Things Can Make a Big Difference, Back Bay Books, 2002.
GUARNACCIA, Matteo, Ribelli con stile. Un secolo di mode radicali, Shake Edizioni.
HEAT, Chip, HEAT, Dan, Made to Stick: Why Some Ideas Survive and Others Die, Random House, 2007.
KELLEY, Thomas, LITTMAN, Jonathan, The Ten Faces of Innovation: IDEO's Strategies for Defeating the Devil's Advocate and Driving Creativity Throughout Your Organization, Doubleday, 2005.
LI, Charlene, BERNOFF, Josh, Groundswell: Winning in a World Transformed by Social Technologies, Harvard Business School Press, 2008.
LINDSTROM, Martin, Buyology: How Everything We Believe about Why We Buy Is Wrong, Random House Business Books, 2008.
MARTIN, Neale, Habit: The 95% of Behavior Marketers Ignore, FT Press, 2009.
MCCRACKEN, Grant David, Culture and Consumption: New Approaches to the Symbolic Character of Consumer Goods and Activities, Indiana University Press, 1990.
NORMAN, Donald A., La caffettiera del masochista. Psicopatologia degli oggetti quotidiani, Giunti, 1997.
POPCORN, Faith, HANFT, Adam, The Dictionary of the Future: The Words, Terms and Trends That Define the Way We'll Live, Work and Talk, Hyperion, 2001.
RAPAILLE, Clotaire, The Culture Code: An Ingenious Way to Understand Why People Around the World Live and Buy as They Do, Crown Business, 2007.
RENVOISE, Patrick, MORIN, Christophe, Neuromarketing: Understanding the Buy Buttons in Your Customer's Brain, Thomas Nelson, 2007.
ROGERS, Everett M., Diffusion of Innovations, Free Press, 2003.
ROSEN, Emanuel, The Anatomy of Buzz: How to Create Word of Mouth Marketing, Doubleday Business, 2000.
SCHWARTZ, Peter, The Art of the Long View: Planning for the Future in an Uncertain World, Currency Doubleday, 1996.
SCOTT, David Meerman, The new rules of marketing and PR: How to Use News Releases, Blogs, Podcasting, Viral Marketing and Online Media to Reach Buyers Directly, Wiley, 2007.
ZALTMAN, Gerald, How Customers Think: Essential Insights into the Mind of the Market, Harvard Business Press, 2003.
